Unlock Your Business’s Growth Potential
Strategic Financial Planning. Completely Done For You
We help small and medium size businesses unlock their true growth potential by taking care of the strategic financial planning and guiding them until they succeed.
Running a business without thinking strategically about your finances is like going skydiving in a thunderstorm…
above shark infested waters…
without a parachute.
Choose your subscription
Receive your growth plan within 48 hours
Start implementing it with our expert support
Within 3 months, if your business hasn’t made profits back that are double the cost of our services, we’ll work with you for free until you do
Our Finances First approach means recognising your numbers as the foundation for an exciting growth plan, without wasting precious entrepreneurial energy on spreadsheets and late-night financial forecasting.
You want to take your business to the next level, so you not only need an experienced professional to take care of the numbers, but be in your corner too, helping guide, support and motivate you.
That’s us.
Within 3 months, if your business hasn’t made profits back that are double the cost of our services, we’ll work with you for free until you do
Our Finances First approach means recognising your numbers as the foundation for an exciting growth plan, without wasting precious entrepreneurial energy on spreadsheets and late-night financial forecasting.
You want to take your business to the next level, so you not only need an experienced professional to take care of the numbers, but be in your corner too, helping guide, support and motivate you.
That’s us.
“I hear so many ‘experts’ talk about innovation, or increased sales, or productivity. But the most successful SME’s know this: mastering their finances is everything. You can’t do anything without taking care of that first.”
Your Finances First subscription will
Free up your time and energy to focus on what you want
Reduce stress
Increase the value of your business
Elevate your status as a serious operator
Reduce the time takes to hit your targets
Stop worrying, start growing. Let your accountant count the beans, while we help unlock your strategic master plan.
Enter your email to get access to a free report with actionable advice on how to build a high growth company that will outsmart the competition and attract the highest possible bid if you decide to sell or raise capital.
Your Finances First subscription will
Free up your time and energy to focus on what you want
Reduce stress
Increase the value of your business
Elevate your status as a serious operator
Reduce the time takes to hit your targets
Stop worrying, start growing. Let your accountant count the beans, while we help unlock your strategic master plan.
Enter your email to get access to a free report with actionable advice on how to build a high growth company that will outsmart the competition and attract the highest possible bid if you decide to sell or raise capital.
Everything you need to know
The subscription
We provide small businesses with a hassle-free fully hands off, sophisticated finance function so they can concentrate on what they love and unleash their full potential.
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Who we are
We are NOT accountants.
We are a team of professionals from the world of Investment Banking and Private Equity.
Over the past two decades we have participated in deals worth hundreds of millions of pounds and been involved with investments totaling more than £235m in the last two years alone.
This requires experience, skill, attention, and a disciplined process. We bring passion too and have a genuine interest in finding out what makes a business “tick”, having dealt with businesses generating revenues of between £200,000 to £2 billion.
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Problem
You’re leaving money “on the table” when you try and grow without considering the strategies of finance. How quickly can you grow, how much cash will you have, how to fund your growth, which opportunities will be most profitable, can you afford to expand?
Since accountants only ever see what has already happened, this backward-looking approach means you’ve never had the clarity or confidence needed to unlock your business’s true potential.
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Solution
First, hand your finances over to experienced professionals so you can free up time to work on what you love most, meaning you’ll be able to grow profits and cashflow to a new level without losing sleep and stressing out about the numbers.
Our fully bespoke service looks forward, maps out your potential growth and shows you how to deliver on your ambitions. We offer full support at every step, not just with finances, but sales, scaling and wider strategic advice too.
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The Opportunity
We help you unlock endless potential.
Our services won’t just increase the value of your business in the long term, we aim to help you immediately increase profits to levels way beyond what the business has ever delivered in the past.
You have what it takes to level up – let us help you.
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Why do we care?
Everybody loves an underdog story and we’re no different. From what we’ve seen over the thousands of meetings we’ve had in our careers so far, most corporate management teams are not mythical heroes.
We want to enable all those Davids (small business operators) to compete with the Goliaths. Many smaller players have the desire to take things up a notch, but they don’t know how.
That’s because growth is impossible without a detailed map of the financial future and a guide to accompany you on the journey.
Let us help you unlock your big vision. This is your opportunity to see what you’re made of.
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How does it work in practice?
Choose the plan based on where you want to take your business next.
Once you’ve paid, we’ll ask you to submit your accounts for the last three years. Or you can ask your accountant to send them on your behalf/provide us with ‘view only’ access to your accounting portal (2 minutes).
Fill in a short questionnaire about you, your business and your growth plans (5 minutes).
Sit back and relax knowing you have us in your corner.
Choose the plan based on where you want to take your business next
Once you’ve paid, we’ll ask you to submit your accounts for the last three years. Or you can ask your accountant to send them on your behalf/provide us with ‘view only’ access to your accounting portal (2 minutes).
Fill in a short questionnaire about you, your business and your growth plans (5 minutes).
Sit back and relax knowing you have us in your corner
Within 48 hours you’ll receive
Your predicted business performance over the next 3 years
Includes predicted profits and ‘cash at bank’ number
Scenario analysis for best- and worst-case outcomes
Unit Economics analysis – the foundation of any growth plan
A detailed overall risk assessment
Monthly cash flow tracking sheet against predictions
A fully editable, customizable financial model with detailed Profit and Loss, Balance Sheet and Cash Flow Statement
Customer Lifetime Value analysis – how to serve more of your best customers
Business valuation
Your ‘CEO Flight Deck’, a dashboard showing you how to quickly track your business’s performance and what actions you need to take to deliver growth
External accountability to ensure you are tracking the appropriate measures
The specific, granular deliverables you need to track
Debt management assessment
Potential long-term outcomes (10+ year time horizon)
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Learn more about how a Finances First subscription can work for your business
Pricing
Starter
£495 /month.
Pause or Cancel anytime
In addition to the initial report and financial model outlined above.
Email support with 48-hour response time
Monthly progress reports on your goals and future financial performance
Unlimited edit request to your financial forecasts
Done For You monthly data input and tracking of financial and strategic goals
Ongoing cost audit to identify efficiency improvements
Budget vs. actuals report, variance and how to get back on track
Monthly personalised suggestions on how to improve, correct course or grow quicker
Industry-specific metrics to see how you measure up against competitors
Monthly accountability and ongoing coaching to make sure your businesses is taking the necessary steps to thrive
60-minute monthly catch-up to discuss your growth plan
Quarterly in-depth bespoke training workshop to help deliver continued growth
Growth
£795 /month.
Pause or Cancel anytime
Everything in the Starter pack, plus:
Email support with same day response
90-minute monthly catch-up to discuss your growth plan
Exit planning service
Completely Done For You pitch pack including bespoke presentations tailored to either winning new clients or securing funding
Access to our online training resources that include:
Operational efficiency, how to scale, in-depth sales training, how to pitch effectively, identifying profit growth strategies, plus regular new additions to the material.
Scale
£1,900 /month.
Pause or Cancel anytime
Everything in the Growth pack, plus:
Dedicated 1-1 immediate response chat function
Dedicated telephone support
3-hours of monthly strategic planning meetings (split as required)
Bespoke Growth Playbook, discussion and help with implementation
Detailed funding options assessment
Attendance at investor/bank meetings
Investor Relations function
Attendance at Board meetings
Ongoing risk assessment to anticipate and mitigate potential industry-specific issues
Free entry to Annual VIP Growth Event in London
Join the Waitlist
Commonly asked questions
99% of accountants look backwards and do not have time to work with their clients to implement forward-looking strategic initiatives. If yours does – hang on to them! We are a growth partner that helps drive your business forward, keeping you accountable along the way.
The bookkeeper is an admin-based role demanding an average salary of £26,000, plus benefits. This is more than 4x more expensive than our Starter package. We are highly experienced financial professionals who have made careers from helping ambitious companies deliver on their growth plans.
We aim to give you access to this expertise and forward-looking approach at a fraction of the cost of full-time help.
All our subscription plans also allow you to pause and resume your subscription as often as you need. This means you won’t have to pay if you’re going though an implementation phase of your growth plan and want to come back to the finances and strategy at a later stage.
Not only is our Scale plan still a small fraction of the cost of outsourced CFO roles, we also offer a wider range of services to help you grow your business.
Since we come from financial market backgrounds, where the environment is fast-paced and energetic, we are much more focused on encouraging your business to grow.
Many outsourced Chief Financial Operators can lack the entrepreneurial enthusiasm needed to drive growth, whereas we bring together deep financial knowledge and a passion for growth.
We will guide you on how best to implement your growth strategy, working alongside you as a trusted partner, taking all the financial headaches off your plate. This is not a financial tool. The default setting is that this is a totally Done For You service. From there you can have as much or as little involvement as you wish and we can work together to formulate an exciting growth plan.
Absolutely not. You will give us ‘view only’ access to your accounting software to help us provide you with a bespoke growth plan.
You can just submit your historic accounts in pdf format and your monthly management accounts in any format you wish. We can provide templates to help.
If you have no desire to grow, the ongoing service is probably not for you as we are a team of highly driven individuals who aim to provide you with the ability to grow quickly. A single one-off payment may be suitable if you just need a financial plan and model.
What we offer is crucial for selling a business in order to ensure you get the best possible price. We can also help with exit planning and buyer networking.
We sign an NDA and are also a team of regulated financial professionals, familiar with working under strict regulatory practices.
Of course, but we want to be an ongoing support function you rely upon, freeing up your time to do other things. For subscribers that stay with us for 3 months, we also guarantee that an increase in profits will be double that of the cost of the subscription.
As financial people at heart, we often default to thinking about life in terms of ROI (Return on Investment).
Our aim then, is for you to at least double the cost of having us involved, in terms of additional profits generated by your business. If you pay us £495 each month for 6 months (total cost £2,970), we aim to ensure the business increases profits by double that i.e. £5,940.
You should also consider what comes easy to you and how you can best drive the business forward.
Think about what an hour of your time is worth and consider how much time you waste on tasks that aren’t your core expertise. Life is a game of focus.
At the very least, having Double Penny on your side will mean your business becomes more valuable to a potential buyer or successor, because they will see that you have experts taking care of the strategic and financial planning.
If you have any doubts, just book a 15-minute intro (above) call and we'll chat you through the process.